Phone Survey: How Does a phone Survey Work?
A phone survey is a research methodology where an interviewer administers a questionnaire to the respondent during a phone call reading it on a computer.
The questionnaire is not just an interview guideline but it automatically leads the questionnaire flow and how these questions have to be formulated.
The interviewer cannot edit the questionnaire script or the single question: his role is that of an intermediary between the respondent and the questionnaire.
Also, the interviewer can give explanations when questions are unclear to improve the response rate.
Different types of questions are asked in a sequential order thanks to filters and logic conditions that automatically regulate the questionnaire.
This technique guarantees accuracy in questionnaire administration thanks to the presence of the interviewer that can help data collection.
How Does a phone Survey Work?
The interviewer will just need an internet connection and a phone (a real one or software if you’re working with VoIP). The most advanced software, like survey, is web-based so they don’t need an installation and they can be accessed with any browser.
Thanks to this option, small research agencies (that don’t own a call center) can let their interviewers work from home, saving money and improving flexibility.
The interviewers reach the respondents by calling their phone numbers.
The agents just need to follow the instructions displayed on the screen to interview the respondents and complete the phone survey.
Survey responses will be saved directly into the database in real-time. So, there is no risk of data loss or issues while collecting phone interviews.
The software automatically checks answers coherence, set control questions, and stop the progress of the interview if one answer is not recorded correctly.
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