8 Actionable Tips for Engaging Survey Subject Lines

When customers receive a survey by email, what’s the first thing they notice?

The survey question? The response options? The branding?

Survey Email Subject Lines

No, it’s actually the email subject line that determines whether or not they’ll find the message interesting or engaging and open it in the first place. 

Taking into account the survey fatigue, coming up with efficient subject lines that will actually get the door open is quite a challenge.

Bearing in mind its impact, we decided to come up with the most actionable pointers on this topic, including the ones some of our clients stuck to when coming up with their survey subject lines.

  1. Personalize the subject line
  2. Ask questions
  3. Make the subject line clear
  4. Optimize the survey subject line and preview for mobile
  5. Address customers in their native language
  6. Offer incentives and highlight benefits
  7. Trigger emotions
  8. A/B test the survey subject lines

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